Purpose-led organizations

What would it be like to work in an organization, or attend a school or college, that took active steps to help you develop a sense of purpose? That gave you the freedom to align your role, as far as possible, to that purpose? That encouraged you to lead initiatives, inside and outside the organization, that would further that purpose?

It is possible for organizations to be structured in this way. In fact, more and more leaders in businesses, non-profits, and schools, are buying into this vision of organizational life. They understand that individuals who develop a sense of purpose become exceptional performers and enjoy greater wellbeing (Craig & Snook, 2014, From Purpose to Impact). And they see the energy that could be unlocked should their organization, and a critical mass of their people, connect with purpose.

At Purpose Matters, we work with leadership teams to develop a culture of purpose throughout organizations. We consult on the opportunities and challenges associated with becoming a purpose-led organization. And we provide training programs, coaching, and other solutions, to ensure that our recommendations can be implemented effectively and with minimal disruption to the ongoing needs of the organization.




We've developed a specific approach for addressing purpose within the context of law firms, as well as other professional services firms. 

Research shows that an alarming number of lawyers are unfulfilled, and lack a sense of purpose in their work. This has major consequences for firms:

  1. They are incurring significant costs, both in managing employees' mental health, and in replacing talent.
  2. They are struggling to attract the best talent, particularly millennials.
  3. They are finding it hard to motivate and retain their top employees.
  4. Their employees are performing below their potential, and firm culture is being compromised.



We've developed a pilot curriculum, 'The Life Compass Project' for use in High Schools and Colleges.

The curriculum takes participants through a structured process of inquiry into their strengths and passions, and into the needs in the world that speak most strongly to them. Through conversations, exercises, and reflection, participants develop a sense of what their purpose might be. Importantly, they also consider how to apply this in practice.

The Life Compass Project is currently being piloted in a Charter School in Boston, MA, and in a High School in the UK. 

Our research paper on the need for purpose development in schools was recently published by The Good Project. You can read the paper here.




Principal, High School, UK

“…a quick note to say how positive the feedback has been from the [leadership program] this year. I have met the majority of students and they have universally been positive, both about the content of the course and about you and the coaches. Frankly, some of their feedback was astonishing.... You clearly made a huge impression on these youngsters – and they are not easily impressed.”

We ran a program for the Guidance and Employability Team, University of Greenwich. 100% of participants said they would recommend the program to a friend. 97% thought the delivery style was 'excellent' or 'good'. They said:

"An opportunity to discover your real passion and strengths.... This program is life-changing."

We ran a leadership development workshop for the Coexistence Trust. The programs manager wrote to us to say:

“I would like to send my thanks to you both for the delivery of the leadership workshop. We have received such positive feedback on your session … It was a pleasure doing business with you!”
And if not now, when?
— The Talmud